Typography/ Final Compilation & Reflection
25th September 2023 - 25th December 2023 (Week 1 - Week 14)
Natalie Chu Jing Xuan, 0354589
Typography, Bachelor of Design (Honours) in Creative Media
Final Compilation & Reflection
INSTRUCTIONS
Task 2: Typographic Exploration & Communication
Task 3: Type Design & Communication
SUBMISSIONS
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Fig.1.1 Final Type Expression, jpg
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| Fig.1.3 Final Animated Type Expression, gif |
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HEAD
Font/s: Bembo Std Regular, Bembo Std Bold, Bembo Std Italic
Type Size/s: 49pt, 60pt, 13pt
Leading: 40pt
Paragraph spacing: Space After 4.233mm
BODY
Font/s: Bembo Std Regular
Type Size/s: 10 pt
Leading: 12.5 pt
Paragraph spacing: Space After 4.41 mm
Characters per-line: 56-61
Alignment: Justify with last line aligned left
Margins: 90mm top, 12.7mm left + 12.7mm right + 20mm bottom
Columns: 2
Gutter: 8mm
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Fig.1.4 Final Text Formatting Layout |
Fig.1.5 Final Text Formatting Layout, pdf
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| Fig.1.6 Final Text Formatting Layout with Grids, jpg |
Task 2/ Typographic Exploration & Communication
30 Oct 2023 - 12 Nov 2023 (Week 6 - Week 8)
Fig.2.1 Final Editorial Spread, jpg
Fig.2.2 Final Editorial Spread, pdf
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| Fig.2.3 Final Editorial Spread with Grids, jpg |
| Fig.2.4 Final Editorial Spread with Grids, pdf |
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Task 3/ Type Design & Communication
6 Nov 2023 - 17 Dec 2023 (Week 7 - Week 12)
Download font here
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| Fig.3.1 Fontlab Screengrab |
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Fig.3.2 Type Design & Communication "Slender", jpg |
Fig.3.3 Type Design & Communication "Slender", pdf
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| Fig.3.4 Final Poster, jpg |
Fig.3.4 Final Poster, pdf
REFLECTION
Experiences
This semester, I embarked on a journey through various typography tasks, each of them contributed to my development as a design student in its own particular manner. In the Type Expression task, I explored the field of visual communication to convey information through type. Aside from that, the Type Expression Animation task added a dynamic dimension that allowed me to transform a static design into a fluid motion. The editorial layout taught me kerning, leading, and grid systems. Typeface design, on the other hand, allowed me to create fonts on my own and learn how to balance creativity and functionality. Mr.Vinod will always give me feedback on where I can improve and what I did wrong. I really appreciate his hard work, and I believe I learned a lot from him this semester.
Observations
The most important steps in completing the tasks are conducting research, drafting ideas, and communicating effectively. It helps me a lot to brainstorm, reconstructing my rough ideas into ideas that are capable, and communicating with Mr.Vinod for feedback. My work progressed much more smoothly after the first two exercises because I realised how important these three steps are. Without these steps, I frequently became stuck and unsure how to proceed with my work because I lacked ideas and was unclear of what I could improve on. As a result, I plan on keeping practicing these steps in future assignments.
Findings
Throughout the tasks that I did, I fully understand typography exist beyond the classroom. Typography's usage extends to a variety of professional domains, emphasising its critical role in effective visual communication. These lessons have given me confidence in my ability to create meaningful and impactful typographic designs, which will serve as a solid foundation for future assignments. I will continue to stay curious, to embrace challenges, and to explore the endless possibilities of typography. My reflections not only capture my current achievements, but also lay the groundwork for a promising and benefiting path in design.
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