Design Principles/ Task 2: Visual Analysis
21st Feb 2024 - 8th Mar 2024 (Week 3 - Week 5)
Natalie Chu Jing Xuan, 0354589
Design Principles, Bachelor of Design (Honours) in Creative Media
Task 2: Visual Analysis
What's in this blog?
This is the Module Information Booklet of this module:
In the previous task, I learned about several design principles as well as Goal 5 of the United Nations Sustainable Development Goals, which is about gender equality. I chose an illustration that represents the goal of gender equality. Therefore, in this task, I will investigate and analyse the chosen artwork in Task 1 by examining its design principles, placement, purpose, and effectiveness.
Below is an illustration that I had chosen to that represents the UNSDG Goal 5, Gender Equality:
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| Leadership HQ Artist: Lucía Sancho Hernández Year: 2021 Medium: UN Women's article graphic illustration Size: 1800px X 1800px |
This illustration is in square format.
The illustration above shows a building with various sectors of female workers. In the top left corner, two people are examining the blueprint plans for solar panels. Slightly below that image, still on the left side, a female worker in a suspended platform, painting the words "YES WE DID" on the walls. In the top right corner, there is a rocket launching to the air. Inside the building, on the left, there is an entrepreneur on the phone, following by four workers discussing on current wage distribution of male and female on the right. On the below left corner, four doctors in a video conference, three scientists conducting experiments in a laboratory besides that, and people in fashion design field on work at the right side. Overall, all the characters have different skin colours, and also include person with disabilities (women sitting on red wheel chair), and pregnant woman (yellow hair woman who work at the observatory), and even mother who has kid (fashion design).
As for visual elements, the main colours observed are blue, pink, yellow, orange and red. Overall, it is an illustration with vibrant colours. The artist mainly uses straight lines with some curvy lines in the illustration.
Phase 2: Analysis
The design has asymmetrical balance shown by the pink building, where the structure of the building is in a deliberately uneven manner. The movement of the rocket leads me to read the small labelling phrase "SPACE FOR GROWTH" below the plant. The repetition of colour blue, pink, yellow and orange makes the illustration looks more harmony. It also has similarity in shapes of square and rectangle and proximity achieved between the shapes to separate and different sectors of job for the women.
Phase 3: Interpretation
If you observe the illustration closely, it depicts a building breaking through the glass ceiling. The term "glass ceiling" refers to an invisible barrier or limitation that prevents certain groups, typically women or minorities, from advancing to higher positions in the workplace, particularly leadership or positions of authority.
"We've been underrepresented, belittled and ignored for far too long. And it is time we not only break the glass ceiling, but also soar further, in every sector and industry possible. Acting for gender equality is important because it signals continuous growth and as much representation as possible. The goal is to be so present that no girl ever has to doubt if being a woman will make it harder for them to achieve their dreams and aspirations."
- Lucía Sancho Hernández, Content producer and illustrator, Costa Rica.
The artist's intention in this illustration, where the building breaks through the glass ceiling, and the green space with plants above the building labelled "SPACE FOR GROWTH" represents her belief that the invisible barrier restricting women's advancement should be removed or overcome. Women should not be confined to a soft, non-leadership, transparent framework. Breaking through these stereotypes and societal norms involves standing for and achieving a better, more sustainable future for all. Hence, I found this is strongly aligned with the UNSDG Goal 5, Gender Equality.
Week 4:
- Improve with the description of the characters' placing, for example: is the character on the top left? slightly below? following by someone, etc.
- Phase 2, Analysis overall ok, but asymmetrical balance need further describe.
- Moved the explanation for the rocket launching from Phase 2 to Phase 3.
- Changed the title of the artwork from "Equal Opportunity" to "Leadership HQ" as the previous title seemed to be the theme of the artwork, not the title. Added the artist's quote in the Phase 3, Interpretation.
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