Information Design/FLIP Projects

3rd February 2025 - 24th February 2025 (Week 1 - Week 4)
Natalie Chu Jing Xuan, 0354589
Information Design, Bachelor of Design (Honours) in Creative Media

FLIP  Projects

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Table of Contents 

1. Module Information Booklet (MIB)
2. FLIP 1: Types of Infographics
3. FLIP 2: Saul Wurman's LATCH Theory
4. FLIP 3: Miller's Law of Memory
5. FLIP 4: Manuel Lima's 9 Directives Manifesto
6. Reflection

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Module Information Booklet (MIB)

Module Information Booklet (MIB)

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FLIP Projects

Group members: 

1. Yan Zhi Xuan (0369425) Leader
2. Sin Jun Ming (0364638)
3. Natalie Chu Jing Xuan (0354589)
4. Jie Xuan (0356515)
5. Chan Xiang Lam (0358400)
6. You Siyuan (0366978)
7. Iman Mikudim (0338004)
8. Esma Reza (0339055)

In this task, we worked together to understand and apply key principles of infographic design. We explored four major concepts that influence how information is structured, presented, and perceived. Each team member contributed to different aspects of the project, ensuring a well-rounded understanding of these principles.

FLIP 1: Types of Infographics

Infographics come in various forms, each serving a unique purpose depending on the information being conveyed. This project focused on identifying and categorizing different types, such as statistical, process, comparison, and hierarchical infographics. We explored real-world examples to see how each type enhances clarity and engagement.

FLIP 2: Saul Wurman's LATCH Theory

LATCH (Location, Alphabet, Time, Category, and Hierarchy) is a framework introduced by Saul Wurman for organizing information effectively. Our task was to analyze and present how this theory applies to infographic design, ensuring data is structured in a way that enhances comprehension and usability.

FLIP 3: Miller's Law of Memory

George Miller’s theory states that the human brain can typically process only 7±2 pieces of information at a time. We examined how this cognitive limitation impacts infographic design, emphasizing the importance of chunking information and simplifying visuals for better audience retention.

FLIP 4: Manuel Lima's 9 Directives Manifesto

Manuel Lima’s manifesto outlines principles for effective information visualization, advocating for clarity, hierarchy, and interconnectedness. In this project, we explored these directives, showcasing examples of how they guide the design of complex data visualizations while maintaining accessibility.

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Reflections

Through these 4 Flip Projects, we learned a lot about infographic design and how to present information in a clear and organized way. Each topic: Types of Infographics, Saul Wurman's LATCH Theory, Miller’s Law of Memory, and Manuel Lima’s 9 Directives Manifesto taught us important lessons about structuring data so that people can understand it easily. 

One key takeaway was the importance of keeping things simple and well-organized. We saw how choosing the right type of infographic makes a big difference in communication. LATCH Theory showed us different ways to arrange information, while Miller’s Law reminded us that people can only process a limited amount of information at once. Manuel Lima’s principles helped us understand that a good design is not just about looking nice—it should also be structured and easy to follow. Working in a group also taught us teamwork and time management. We divided tasks, shared ideas, and made sure everything fit together well. This helped us understand the concepts better and apply them effectively in our presentation.

Overall, this project helped us improve our design thinking and communication skills. We now have a better understanding of how to create infographics that are not only visually appealing but also clear, organized, and easy to understand.