Information Design/Exercises
Natalie Chu Jing Xuan, 0354589
Information Design, Bachelor of Design (Honours) in Creative Media
- Module Information Booklet (MIB)
- Lectures
- Exercise 1: Quantify & Visualize Data
- Exercise 2: L.A.T.C.H Infographic Poster
- Reflections
Module Information Booklet (MIB)
Lectures
Week 1 Lecture 1 - Types of Infographics
Exercise 1: Quantify & Visualize Data
In this exercise, my task is to quantify raw data and visualize the information through a photograph. This involves gathering a set of objects and categorizing them based on factors such as colour, shape, pattern, or any other quantifiable characteristic.
Instruction:
Gather a set of objects and separate it into category such as colour, shape, pattern, and other quantifiable factor.
Example:
- Box of Lego
- Jar of button
- Jar of marble ball
- Set of colourful rubber strap
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Fig.1.1 Example |
For this exercise, I decided to use paper stars as my object. These small, delicate stars come in different colours and conditions, making them a great choice for categorization.
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Fig.1.2 Data |
To quantify the data, I sorted the paper stars based on their colours. I grouped the stars based on their colours to see how many of each colour I had.
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Fig.1.3 Sorted based on colours |
Next, I arranged the paper stars in a straight line, grouping them by color to display the numerical data clearly.
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Fig.1.4 Arranged |
Moving on, I structured the stars into the shape of a large star. Instead of simply displaying the colors in a list, I wanted to create a more visually appealing representation.
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Fig.1.5 Visually presented |
When I first showed the four colors of my paper stars to my tutor, Mr. Fauzi, he mentioned that the first thing that came to his mind was 2025, since we are just at the beginning of the year. Inspired by his perspective, I decided to incorporate this idea into my poster. I used different colored paper stars to form the number 2025 under this title:
- White (2) → Purity and new beginnings
- Light Pink (0) → Warmth and hope
- Bright Pink (2) → Energy and passion
- Red (5) → Strength and determination
These four colors represent the journey into 2025—a year where we embrace hope, passion, and determination to pursue our goals and dreams. Below the 2025 arrangement, I formed the Big Dipper using seven paper stars. The Big Dipper has historically served as a guiding light, helping travelers navigate through the night. In the context of this project, it symbolizes hope, direction, passion, and determination, guiding us toward our aspirations in 2025.
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Fig.1.6 Explain with a story |
Through this exercise, I realized that data visualization is not just about numbers—it can also tell a story. By combining quantifiable information with meaningful symbolism, I was able to create a visually engaging and inspiring representation of the journey into a new year.
Exercise 2: L.A.T.C.H Infographic Poster
For this exercise, my task was to organize a set of information into a visual infographic poster using the LATCH principles—Location, Alphabet, Time, Category, and Hierarchy.
Instruction:
- Organize a group of information into a visual poster that combines and utilizes the LATCH principles (Minimum 4).
- You are required to use the digital photo editing/illustration software available to assemble the information into a LATCH infographic poster.
- You are allowed to reuse back the images but you have to create the rest of visuals to complete the poster.
Requirements:
- Size resolution: A4 size.
- Progress and submission link on E-Portfolio.
Topic Selection:
As a camera lover who enjoys collecting cameras and taking photos, I wanted to choose a topic that truly reflects my passion. That’s why I decided to focus on cameras for this infographic exercise.
The L.A.T.C.H. principles I used are:
A (Alphabet) → Camera Types Listed Alphabetically
T (Time) → Evolution of Cameras
C (Category) → Common Types of Cameras Today
Visual References:
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Fig.2.2. Visual References |
Before starting, I looked for visual references on Pinterest. I explored different infographic styles, layouts, and design elements that could help me present my information in a clear and visually engaging way.
To match the theme of cameras, I wanted my infographic to have a vintage vibe. I carefully selected a colour palette that reflected this aesthetic, incorporating warm, muted tones that evoke a nostalgic feel. This helped create a cohesive look while keeping the design visually appealing and easy to read.
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Fig.2.3 Colour Palette |
Sketching Layout:
Before starting the digital design, I created 2 layout sketches to explore how to arrange my information effectively.
I initially aligned everything in the center (Sketch #1), with the Title at the top, followed by: Origins of Camera Brands (Map), Evolution of Cameras (Timeline), and Common Types of Cameras Today at the bottom. However, after sketching this layout, I realized that the space left for the "Types of Cameras" section was too small, making it difficult to include detailed information and visuals.
To improve the balance and readability, I redesigned the layout (Sketch #2): Title on the top left, Origins of Camera Brands (Map) on the top right, Evolution of Cameras (Timeline) below these two sections, Common Types of Cameras Today at the bottom, now this section has more space for images and information.
Progress & Refinements
After finalizing my layout, I moved on to adding information and refining the details to enhance the visual appeal and readability of my infographic poster.
To make the title stand out, I applied a shadow effect, giving it more depth and contrast against the background. Besides that, the "Common Types of Cameras Today" section contained multiple categories, I structured it using a grid layout. This made the information more organized, easy to read, and visually balanced.
To visually separate modern cameras and revival trend cameras, I added two star icons:
- Deep Red Star → Represents modern cameras
- Warm Gold Star → Represents revival cameras
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Fig.2.6 Final Refinements |
Lastly, I arranged each camera type in its designated grid space.
Reflections
Both exercises reinforced the idea that design is more than just making things look good, it is also about organising information in a way that is simple to understand. Whether it's quantifying data or structuring an infographic, thoughtful design choices are essential for conveying a clear and meaningful message.
Through these two exercises, I gained valuable insights into information organization, visual hierarchy, and effective communication through design.
Exercise 1: Quantifiable Information
In the first exercise, I learned how to convert raw data into a visual representation. By sorting paper stars by color and arranging them in different formations, I discovered how layout and structure can influence the clarity of information. Incorporating a symbolic meaning into my design, such as forming “2025” and the Big Dipper constellation, made me realize how data visualization can go beyond numbers and tell a meaningful story.
Exercise 2: L.A.T.C.H Infographic Poster
The second exercise required me to use the L.A.T.C.H principles to arrange complex information in a visually appealing and structured manner. Choosing cameras as my topic allowed me to combine my passion for photography with strategic information design. Throughout the process, I refined my layout, ensuring that each section was clear, well-spaced, and visually distinct. Adding a shadow effect to the title, a grid system for camera types, and colour-coded star symbols helped enhance readability and categorization.
One of the biggest takeaways from this exercise was the importance of balancing aesthetics with functionality. A well-designed infographic should not only look appealing but also effectively communicate information to the viewers. By iterating on my layouts and testing different structures, I discovered how small design changes can have a significant impact on clarity and engagement.
Conclusion
Both exercises reinforced the idea that design is more than just making things look good, it is also about organising information in a way that is simple to understand. Whether it's quantifying data or structuring an infographic, thoughtful design choices are essential for conveying a clear and meaningful message.
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